iGaming Events & Marketing

iGaming event means an occasion on which a game of chance is played. While, Marketing has been reported to influence gamblers’ perceptions and behaviors, but this is not as clear for digital marketing. iGaming marketing is broad, ranging from the marketing of gambling websites to communication and advertising on the social media and networks.

All | # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are currently 42 names in this directory
When businesses send customers to other businesses and generate revenue, it is termed as affiliates.

Affiliate Marketing
A marketing strategy in which your ecommerce business partners with online publishers so that they will promote and endorse your products and send customers to your website. Typically, the affiliate receives a fee for every website visitor or sale generated from the promotion.

Affiliate Network
iGaming affiliate networks connect publishers with affiliate programs related to casino services. The iGaming affiliate niche provides publishers with lots of high-paying offers that are capable of generating high income even with a limited number of offers.

Affiliate Tracking
Software that tracks clicks, sales, or other performance measures to determine revenue sharing or commission.

Bonus Points
Points that are not earned but rather awarded based on a promotion or event.

Core (Mailer)
The program of ongoing regular mail programs such as newsletters containing a month’s worth of incentives, birthday cards, welcome, and past-due mailers.

Core Program
Regular monthly life-cycle program. (Acquisition, Loyalty, Downtrender, Recapture, Birthday, etc.)

Direct Mail
Mail programs in which offers are targeted to guests based on specific, pre-selected criteria with a specific marketing goal (acquisition, retention, reactivation, etc.). Can include email as well.

Email Marketing
Promotion of your products and services to a targeted audience through email. Email marketing gets one of the highest ROIs when compared to other marketing channels. The use of email to promote or market your products or services.

Event-triggered Email / Transactional / Automated Emails
Event-triggered emails are sent to subscribers based on specific events, such as a special offer tied to a subscriber’s birthday or wedding anniversary.

Free Demo / Free Play / Free Slot Play
By far, a highly-debated misnomer, the term describes the incentive offerings we provide to guests based on their monetary worth to us. The debate over whether this is actually “free” to the operators and the long-term impact of this reinvestment continues.

Free Roll Tournament
A tournament with a free entry or no buy-in required. Also refers to a situation where a hand can either chop or win but can rarely (or never) lose. A league that costs nothing to enter but has cash prizes. Sites usually hold freerolls to reward loyal customers to their site, or to attract new customers, etc.

Free Slot Play
The term is generally meant to describe the incentive offerings we provide to guests based on their worth to us. There is quite a debate over whether this is actually "free" to the operators and the long-term impact of this type of reinvestment.

Growth Hacking
Growth hacking is a marketing approach that blends analytics, traditional marketing, and product engineering to sell products, advertise services, and gain exposure rapidly.

IGA (In-game Advertising / Marketing)
In-game advertising, or IGA, refers to advertising in computer and video games. IGA sees advertisements being integrated within computer/console games and mobile games. ... Virtual spaces are sold for advertising purposes to advertisers, much in the same way space is sold in the real world. In-game marketing is the tactic of advertising something inside a game. It allows advertisers to pay to have their name or products featured in digital games.

iGaming Industry
It means the industry comprised of businesses engaged in operating, or providing services to, online casinos. GAMING INDUSTRY means all businesses engaged in legalized gambling activities, including without limitation casinos.

iGaming Market
iGaming is any activity that involves betting online, for example betting on a live event or a game outcome. iGaming is a highly innovative industry that never sleeps, and the online casino sector is leading the way.

Junket / Rakeback / Rakeback Program
Typically offered to VIP players, this trip usually is fully comped in return for a previously agreed to amount of play. Minimum deposits are generally required in advance. A program by which you receive a portion of your rake back as you play more and more on a site, typically awarded to users who play a large amount of money on a site. A percentage of rake paid which is given back to the players as a reward. It sometimes comes in the form of a VIP system.

A leaderboard allows players to see net single wins in a day, week or month. Players can also see their rankings and know who are at the top of the leaderboard.

Long Tail
The idea that small markets can be served on the aggregate by the internet and become profitable.

Loyalty Program
A method for online casinos to reward their players based on their playing activity.

MAR (Marketing Expenses)
Marketing expenses as a percentage of revenue, this may commonly be referred to as the cost of sales.

Market Share
The amount of Guests that patronize our casino vs. visiting other casinos in the area.

Everything involved in the movement or sale of goods.

Marketing Mix
The percentages and dollars budgeted to each sub department in the overall marketing department.

Network Effects
The idea that something will become more valuable as the number of people using it increases. Facebook benefits from network effects.

An incentive provided traditionally via mail to guests based on their history.

Opt-in Email
A process for allowing people to request email from you.

Opt-out Email
A process for allowing people to request that you stop sending email.

Pay-per-click (PPC) Marketing
An advertising model in which the business pays only when someone clicks an ad and is directed to the retail website.

Permission Marketing
Marketing based on getting a users consent to receive information from your company or website.

Point Redemption / Script Redemption
The financial term for the cost of the cash back redemption. It is generally one of the larger expense items. Often refers to what guests earn through the players club as a result of rated play. Most casinos reward guests with points that can be accumulated for club status, comps, cashback, promotions, or free slot play. We refer to these as “points” because it’s typically a more natural way to explain what a guest has earned and what they can get in exchange.

Referral Program
A program by which you get incentives, usually in the form of cash or free entry into games, for referring first-time users to a daily fantasy site. Most sites have a referral link that you can share.

A tournament event that awards winners a ticket to an even bigger tournament.

Sit and Go
A type of tournament event which starts as soon as a designated number of entrants is reached.

Slot Occupancy
A plan of action intended to accomplish a specific goal, using all the forces to execute approved plans as effectively as possible.

Survivor Tournament
A type of tournament where you need to finish above a scoring certain cut-off to advance to the next week.

Sweepstake casinos, to put it in simple terms is a type of casino site that offer games or prizes in which players can win prizes by chance; Sweepstakes Poker site- allows players to play poker using Sweeps currency system; Sweep Coins- free bonuses often given when Gold Coins are purchased.

VIP Program
A method for online casinos to reward their players based on their playing activity.

WAP (Wide Area Progressive)
A progressive jackpot that is available to be won at multiple Gaming Sites. A progressive jackpot for a single game shared at all casinos that offer the game.

WAPA (Wide Area Progressive Arrangement)
An arrangement in which a gaming entity pays a fee to the WAP operator for providing a wide area progressive system.

Wheel of Fortune / Raffle
This is an interesting reward feature in top casinos and slot games where players will spin a wheel to reveal a prize.