iGaming Website Platform Operation

A/B split testing is a simple process that lets you compare two versions of a webpage so you can determine the most effective strategy. You show Version A and Version B to groups of would-be customers during the same time frame to learn which approach nets the higher conversion rate.

The process of acquiring new guests. In gaming this refers to gathering new player’s club members.

Player’s club members that have played within a certain time period, usually in the last 12 months. Cardholders that have played within a particular time frame (as determined by the individual casino).

This means exactly what you think it is. Casino operators tend to look at a theoretical measurement when determining a reinvestment strategy because it eliminates the swing of actual good or bad luck on any particular visit. As marketers, we typically look to “actual” win or loss as a secondary option for determining a reinvestment strategy.

Often used to determine offers by many operators, this takes the player theoretical (or how much the casino is expected to win) as an average over a period of time. This particular measurement us a snapshot of our expected win on a given day. Using this term with guests can be a bit of a service challenge when explaining things because the guest sees the price he or she paid simply as what he or she won or lost on THIS trip.

Software program that detects, removes, and protects against malicious software (also called “malware”) including viruses, worms, Trojans or Trojan horses, spyware, adware, and rootkits. Also called “anti-malware software.

The interface that gives developers access to develop tools for a specific platform. An Application Programming Interface (API) is an interface that enables programmers to write integration code between different services.

API integration is a great addition to online casino games and the driver of growth. API is a collective set of instructions that defines the method of communication between different components of the iGaming software. There are two types of the casino games integration: seamless API and wallet API. They difference is in the basic principle of working with the balance of the player. If you use wallet API, the whole process takes place on the provider’s side. With the seamless API, the player's balance is on the online casino website and the website acts as the main system.

Software program or group of programs that runs on a PC, smartphone, tablet, internal server, or web server.

The internet is run by tens of thousands of autonomous systems (AS) that coordinate with each other to share routing information: directions on how to reach IP addresses on the internet. Generally, an Internet Service Provider (ISP) will be responsible for one or more AS’s. Each AS is responsible for delivering IP packets to a set of IP addresses that it manages.

An Autonomous System Number (ASN) is a unique identifier of an autonomous system (AS). This number allows the respective autonomous system to exchange routing information with other systems. An Internet Service Provider (ISP) usually has an officially registered ASN (and they can have more than one ASN).

This Google Analytics report summarizes and ranks the importance of marketing channels in a consumer’s conversion journey. It helps you identify the channels responsible for generating leads and visits to your website so you can nurture would-be customers and convert them.

In Google Analytics, you want to find out which channels—direct, organic search, referral, email, paid search, other advertising, social, and display—account for your sales. The common attribution models including: (1) Last interaction model; (2) Last nondirect click model; (3) Last AdWords click model.; (4) Linear Attribution.; (5) Time Decay Attribution ; (6) Position-Based Attribution.; (7) Algorithmic or Data Driven Attribution.; (8) First interaction model.

The typical amount of time your visitor spends on your website within a specified time frame.