iGaming Website Platform Operation

Gaming revenue that is tracked by the presentation or use of a player’s club card.

A betting platform in which a player maintains an electronic account that employs multi-source authentication. The collective hardware, software and other equipment used to facilitate wagering without chips, tokens.

There are several components to cashless gaming, such as the backend technology used to securely transfer funds from a bank account or credit card into the wallet, and then back to an account or another form to use outside that casino.

Overarching term for the category of games played for money, including slots and table games.

List, or catalogue, of GamingSoft’s games that are available in a certain jurisdiction or regulated market.

The monetary amount the casino actually wins from a player. There can be a large discrepancy from theoretical win (Twin) if someone hits a jackpot or if there is a savvy table games player.

It provides the framework for reporting expenditure on community benefits by club and racing club venue operators that receive gaming revenue in a financial year.

Certification Authority is the organization that is trusted to issue public key certificates.

Client-server denotes a relationship between cooperating programs in an application, composed of clients initiating requests for services and servers providing that function or service.

This is a type of online gaming that runs video games on remote servers and streams them directly to a user's device, or more colloquially, playing a game remotely from a cloud. This is a method of playing video games using remote servers in data centers. There’s no need to download and install games on a PC or console. Instead, streaming services require a reliable internet connection to send gaming information to an app or browser installed on the recipient device.

Customer lifetime value is the predicted revenue that a customer can generate for your business during all their interactions with your online store.

It is the system that holds everything of value to us – customer play details. While most of the people working in the internet world think of this as a content management system, for us, it’s GamingSoft's casino management system — the system that holds everything of value to us – guest play details.

The definition of a code of conduct is a collection of rules and regulations that include what is and is not acceptable or expected behavior peformed by operator in gaming industry.

A player that is coded to a Host in the Player Tracking System or a spreadsheet.

The total amount of money played into a slot machine or video poker terminal. This could be from the guest’s wallet or from the credits he or she earned on the device while playing it. As an example, if a guest plays $100 of his or her own money in a machine that rewards credits consistently, the “coin-in” could reasonably be upwards of $1,000 even though the investment was only $100. The coin-in measurement has become a popular way for players clubs to simplify the earnings of points. Total bets cycled through a machine that includes both cash-in and credits played. Also referred to as ‘bet,’ ‘handle’ or ‘wager.’ Total coin-in reflects both carded and non-carded coin-in. Carded coin-in reflects only coin-in generated using a players club card.

The date when GamingSoft’s games and gaming system are launched commercially at a customer, i.e. the games become available to players for real money play on a gaming operator’s site.

A term that indicates a person has a number of problems that occur together, and may be related. For example, problem gamblers often experience other issues such as depression, anxiety, drug dependence or relationship problems.

Computer programming is the process of designing and building an executable computer program to accomplish a specific computing result or to perform a specific task.

When you transform an online store visitor into a paying customer.

Conversion rate looks at the percentage of online store visitors who become paying customers. More on improving your conversion rates here. Here’s how to calculate conversion rates: [Paying Customers] / [Unique Visitors to Your Site] = Conversion Rate

Cookies are small text files a website sends to a visitor’s browser to store data related to that visitor’s interactions with the website. These text files are sent back to the server each time the visitor accesses the website. Cookies are mainly used for ad and content targeting, and for saving shopping cart information.

Courtsiding is a practice of relaying information from a sporting events to bettors, or of placing bets directly from a sporting event such as tennis.

This is about the impact an organisation makes on society, the environment and the economy. It is a management concept whereby operators integrate social and environmental concerns in their business operations.

Information used to identify and authenticate a user for access to a system. For example, credentials are often the username and password. Credentials may include a fingerprint, retina scan, or a one-time number generated by a portable “token-generator.” Security is stronger when access requires multiple credentials.

The withdrawal of gaming chips from the gaming table inventory and transferred to the Cage. This is also referred to as ―yield‖. A credit is done so that excess gaming chips at the gaming table are transferred to the Cage to obtain the desired level of inventory.

The selected parameters that need to be met to receive an offer or enter a tier or segment.

This is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. It helps operators monitor their most important asset: their customers. It allows operators to track the relative value of repeat customers, and then target specific promotions and rewards based on player potential and preferences.

CRO is a marketing effort to drive conversions by improving an ecommerce website’s layout, content and design, landing pages, and sponsored search ads.

Call to action (or CTA) is an advertising and marketing tactic that involves providing instruction to the target audience to persuade them to take an action, such as “visit now,” “learn more now,” “subscribe now,” and “get access now.”

This measure reflects the effectiveness of the message and content in your email in getting recipients to click through and find out more about your business or offer.

Function at GamingSoft that assists licensees with incidents and problems.

Any offensive action to break into a computer or system. Cyber-attacks can range from installing spyware on a PC, breaking into a payment system to steal card data, or attempting to break critical infrastructure such as an electric power grid.