iGamingz
As the iGaming industry around the world continues its upwards trajectory in popularity and participation it has also come to the attention of web developers and app designers who cannot wait to get on board and join the exciting ride.
The huge expansion of online gambling over the past few years – especially during the pandemic over the past few years – has captured the imagination of millions of traditional gamblers across the world.
The fast-paced development in the iGaming industry from those traditional methods in the online casinos and at the tracks to an extravagant modern online world of all kinds of online gambling options at your fingertips can be attributed to the advancements in technology over the past decade or so.
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Online casinos have multiplied tenfold in recent years in a trend which shows no sign of ending. And with brand new online sportsbooks also opening all the time, the fierce competition for players’ dollars and cents means each and every single one of the hundreds of available iGaming platforms around the world have to offer something hugely appealing.
That is big news for iGaming developers and designers who are a key piece of that jigsaw when it comes to attracting players to the various online gaming websites and apps. As each platform attempts to attract as many players as they can, the work of the tech experts is crucial in doing so.
This can include designing an enticing yet user-friendly, functional gambling website or app that is known to be reliable and – more importantly – secure to use. Of course, attractive sign-up offers and bonuses are also a key component when it comes to a solid user experience, but the look and functionality of a platform is just as important.
Software Development Trend in iGaming Industry
Online casinos and sportsbooks use highly sophisticated and advanced software in order to provide the best experience for their players with a wide range of different types of gaming contents to select. Players have a vast array of different games and categories to choose from.
That is where the ability to design and develop such an online gambling website or app comes in – those experts are in high demand in an increasingly competitive market, therefore the influence they have can pay well. The iGaming software development providers are a driving force behind the industry’s rapid development in recent years.
Here, we take a look at who they are, where they come from, what exactly they are doing for the industry and what the future holds. Let’s get started…
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Who are the iGaming Software Development Gurus?
B2B iGaming software development companies such as Playtech, Net Entertainment, Evolution Gaming, Betsoft, International Gaming Technology and Real Time Gaming all strive to deliver an innovative entertainment experience for the various gambling companies who partner with them.
In the case of Playtech, the company has positioned itself as one of the powerhouses of the online gambling industry. This can be put down to their comprehensive range of iGaming solutions covering casino games, live casino, sports betting and lottery games – as well as a reputation for transparency and operating only with those gambling companies from regulated jurisdictions.
Net Entertainment (or ‘ NetEnt’), meanwhile, has been developing for the online gaming industry since the mid-1990’s and are adept at creating iGaming software for all the classic casino games including live dealer games – plus they have official licenses to some of the best branded slot games based on movies, TV shows, and comics.
Towards a More Diversified Online Gambling Software Business Modules
Then there are the likes of International Gaming Technology and Evolution Gaming.
IGT has been working with the iGaming industry since the brick-and-mortar days of the early 1970’s and have developed their tech to deliver in the modern digital online age of iGaming. Its also holds the exclusive rights to certain big budget TV shows and cartoons and have taken in countless awards for their work in the industry. Evolution Gaming almost exclusively deals in live dealer games and they, too, have claimed awards for their work.
So there are plenty of iGaming software development companies specifically involved in the internet gambling industry and the loosening of laws and rise in participation is proving just as lucrative for them as it is for the gambling providers and the states themselves.
Why are They Needed and What Do They Do?
There are of course a huge amount of licensed online casinos and sportsbook platforms, and some of them do develop their own websites and apps in-house. As you can imagine though, not all of the best – and the not-so-best – casino websites and sportsbooks possess their own in-house tech teams to develop their offerings.
Most of the iGaming industry tends to outsource development to online gaming software companies like those mentioned above, who have a wealth of experience in web and app design, in order to benefit from a robust platform with a diverse range of games and betting options in order to attract as many players as possible. These specialist gaming software companies build and develop the iGaming software used in the gambling industry which ensures that security is just as important as sophistication when it comes to player experience.
As we mentioned earlier, the sheer volume of online casino and sportsbook platforms has enjoyed huge growth over the past few years and as their popularity has increased so has the choice for the budding online gambler – who needs to know which platform is more suited for their gaming needs.
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Improvement of the Online Betting Experience
Therefore, thanks to partnering with the more experienced iGaming development companies, online casinos and other gambling websites can attract more players than their rival platforms.
Of course all the hallmarks of a good website have to be considered – solid design, good easy to use interface and a clean, fresh look in appearance. Even the use of music soundtracks is recognised as being a key component in enjoyment for players.
But if those iGaming software developers can also provide a unique, authentic gambling experience for those participating online then all the more important they are.
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Simple Methods Used by iGaming Designers and Developers
There are a number of methods taken by iGaming app developers and online casino website designers when it comes to making gambling platforms look attractive from a player’s first search and subsequent click right the way through to their thousandth visit and beyond.
Let us run through some of those important points:
- Visual appeal – striking but easy-on-the-eye layout to attract and divert the eye to the most lucrative section of the online casino website/app.
- Easy-to-use interface and menus for quick access equalling quick play – especially for those lucrative games hosted on the iGaming platform.
- Regular updates – new slots and gaming contents that tie-in with topical themes will keep players coming back, with notifications via the app.
- Useful user support – clear FAQ’s with clear responses and even the use of Chatbot AI technology are a big plus when it comes to assisting players with their technical issues.
- Secure platform – especially important to protect data and incorporate safe payment methods as players aim to use trustworthy iGaming platforms to spend their money.
Bottom line
By utilising all of the above in the design and development of the various iGaming platforms, developers can demonstrate their importance to the online gaming industry. The role they play is arguably THE most important because, as we have shown above, what they do directly impacts on how successful the iGaming platforms are in terms of generating revenue
Therefore, it is only right that the software developers and designers are feeling the benefit of the boom in iGaming over the past few years. As the market continues to grow at a rapid rate, those experts will only become even more important, and their stock will rise just as rapidly.
