What You Should Know About White Label?

The iGaming market is ever-growing with no sign of a downturn. In fact, an increasing number of iGaming operators are inclined towards starting their own online casinos platform. Of course, this is a lucrative digital business idea one can opt for.  

But, we can’t overlook the immense competition in the iGaming industry. Yes, besides being huge in size, the online gambling market is highly competitive as well. Therefore, launching any new casino website is not an easy job. 

From getting the gambling license to registering the online gambling business to getting the right gaming content, there will be many hitches in your joy to starting a live casino business online. In order to outperform the competition, you must overcome the hurdles smartly and swiftly. And white label iGaming solutions help you accomplish the same. 

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A white label iGaming platform builder is an ideal solution for aspiring iGaming operators and businesses looking to launch a new casino platform into the market within a less time span. You’ve probably heard the term white label iGaming solution if you’ve been thinking about starting an online casino business.  

We have the scoop on this topic, providing you with the essentials that you need to know through this article. These include, what included in this type of solution, the average of costs involved, the advantages and drawbacks of this solution, a few extra tips to keep in mind. 

What is White Label iGaming Solution? 

White label iGaming solution is the type of prepackage online gaming site builder that provides services for an online casino website development without inserting its name or its logo anywhere. Such solution is popular with online casinos, slots game and sportsbook, for which iGaming platform operators usually construct websites and perform money exchange through the casino site and its players. 

It is crucial for an iGaming platform operator to use only trusted white label software since it is usually responsible for the players’ money. 

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What is included in the White Label iGaming solution? 

White Label iGaming solutions are a well-known form of online gaming platform operators that provides an iGaming business with a set of services. Basically, most of the white label solution includes the following services: 

  • Gambling sublicense 
  • Website development with web-hosting 
  • Multicurrency payment solutions 
  • Cross-platform solutions 
  • Gaming content 
  • Interface with multi-language settings 
  • Affiliate module and bonus system 
  • Technical support 24/7 
  • Player support 

Simply put, a White Label iGaming solution is a technical and business solution for online gaming businesses. 

Lower Set up Prices 

Starting a white label casino is considerably cheaper than building one from scratch. You can even get it cheaper – starting an online gaming website with white label solution in anywhere at initial cost between $1000 and $15 000. However, some factors might spoil the fun.  

While offering lower prices, white label iGaming solution providers also charge higher revenue sharing fees in order to cover their own licensing, support and maintenance costs. 

Higher Revenue Sharing Fees 

When investing in a white label iGaming solution, the platform operator pays the affiliates a revenue-sharing fee that varies from 30 to 45 percent of the amount of bets the player makes. This revenue-sharing fee covers the live casino’s operational costs, including licenses, support, and maintenance.  

White label iGaming solution providers must make money to cover their monthly expenses, and they must concentrate on marketing and promotion. Because of this, the level of control and customization is lower, and the risks are lower. 

White-label iGaming solution operators can enjoy the highest revenue-sharing fees of any online gambling venture. While these fees are higher than those of traditional casino affiliates, the cost of the iGaming business is generally lower than that of a white-label casino.  

The revenue-sharing fees can reach up to 80 percent if the live casino is licensed by the state, and they can earn more if the site reaches the highest levels of player traffic. 

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Ready to Go-live iGaming Solution 

White label iGaming solutions can offer advantages if you’re trying to think of ways to add new gaming features to your online gaming business. White label solutions are generally fully integrated and ready-made, which makes branding very easy.  

As the iGaming platform operator, you’ll be free from concerns about needing to spend time and money on research or development. You can add your own branding and identity, and get back to business operation. 

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Focus on Your iGaming Businesses Core Competencies 

In many cases, the solutions that iGaming operators hope to build themselves fall far outside of their areas of expertise. It’s not smart to stretch your resources to do something that doesn’t fit within your core competencies.  

Be sure to look closely at the white label iGaming solution you need and compare it to your available resources to help you decide whether a white label solution would help you reach your goals more efficiently in iGaming business.  

Prepackaged solutions provide an opportunity to trust the experts in the specific space you are focused on, and avoid making the same mistakes that others have made before you. 

Time and Cost Saving 

Developing an iGaming solution from scratch takes a large amount of financial and human capital resources — not to mention time. While a custom online gaming solution may seem at the outset to be the best alternative, you may quickly find that the effort derails internal business processes and busts budgets.  

Even if you think you can build it yourself, it’s important to factor in time for marketing and branding. Remember the time it takes for architecture, design, building, and testing the iGaming platform solution. If you require a fast deployment, cutting corners in any of these steps can leave you even further behind. When time is of the essence and you need to be speedy, investing in an existing white label solution may be more cost-effective in the end. 

Bottom line 

White label solution can be a great option for iGaming operators that want to outsource iGaming platform development without sacrificing quality, saving time and costs, and instead focusing on branding and commercialization. 

In short, white label solutions can help you utilize your iGaming business’s unique branding to offer an online gaming product or service without investing in infrastructure or technology creation around the solution. The result: You can focus on building your brand and offering your services while simplifying the conversion path for your players. 

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