The Biggest Brands of iGaming: Part II 

When speaking about the biggest online gambling companies in the world, you’d expect most of the companies on this list to have turnovers worth hundreds of millions of pounds in revenue at the end of a working year. 

Due to strict betting rules and regulations in different countries, the operations of many betting sites are strictly monitored and regulated to avoid a lot of problems, especially for the economy. 

That’s why you’d expect the few gambling sites that are operational to have huge revenues each year.  

Name of iGaming Companies Revenue Headquarters Established 
Evolution $1.24 B in 2021 Stockholm, Sweden 2006 
Better Collective €177.1m in 2021 Denmark 2004 
Betfred £525m in 2021 Warrington, United Kingdom September 4, 1967 
International Game Technology (IGT) 3.115 billion USD in 2020 London, England 1990 
Playtech 1.205 billion EUR in 2021 Douglas, Isle of Man 1999 
Kindred Group EUR 28.9 million in 2021 Malta 1997 
888 Holdings 980.1 million USD in 2021 Europort, Gibraltar 1997 

The world of gambling is full of competition and rivalries. This helps keep the industry vibrant and in check, giving gambling brands an extra incentive to compete for market share. Today, we take a look at the biggest online gambling companies and physical operators.  

You will find a list of listed gambling companies and operators that are considered the largest entities in the industry across Europe, the United Kingdom and the USA, and beyond. We have reviewed each across several key criteria to present you with a quick, up-to-date reference. 

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1. Evolution 

Evolution is another giant which caught an M&A fever in 2020 and finalized the acquisition of NetEnt, leading to some controversy. In the wake of NetEtn’s acquisition, Evolution lay off some employees and shut down the NetEnt Live Studio. 

Employees claimed that Evolution executives had been disrespectful to them, something that the company firmly denied. Eventually, an industrial dispute was brought to a successful end.  

The company’s revenue increased by 53% to €561.1 million in 2020. The latest results were boosted by the pandemic that forced many people to seek an alternative form of entertainment online and the NetEnt acquisition. 

2. Better Collective 

Better Collective is a media within the iGaming and sports betting space that has developed numerous platforms dedicated to the education of consumers with regard to responsible gambling and safe gambling options.  

The company posted a strong revenue increase in 2020, with corporate revenue reaching €160 million. Better Collective has been in business since 200, and the company operates out of 12 offices presently.  

Some of Better Collective’s core messages include sustainability and responsible gambling, as well as tackling gambling addiction. The company produces value-added and fact-driven materials that educate people on various aspects of the gambling experience. 

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3. Betfred 

Aside from being one of the biggest gambling companies in the world, it is also one of the oldest on this list as it was established in 1967. 

The group has quite a bit of interesting history to it as the company itself was created from the bet won by the Done brothers who predicted England to become the winners of the 1966 FIFA World Cup. They received a windfall from the winning and created the group. Ever since then, the business expanded continuously to become one of the biggest today. 

Up till date, the company has been solely owned by the Done brothers without any mergers or selling of their rights, making them the 8th biggest online gambling company.That shows the remarkable leadership of the company, despite losing bets amounting to £1 million to fellow bet proprietor, Victor Chandler who owned Bet Victor. 

As one of the biggest gambling companies, the group operates up to 2000 shops around the world employing over 1000 employees, offering Sports bet like, horse racing, rugby league, virtual and so on. 

4. International Game Technology (IGT) 

Ranking number 1 on BizVibe’s list of the top 10 largest sports betting companies in the world by revenue as of 2022 is International Game Technology, a multinational gambling company that produces slot machines and other gambling technology.  

International Game Technology’s headquarters are in London, with major offices in Rome, Providence, Rhode Island, and Las Vegas. Italian holding company De Agostini controls a 51 percent stake in the company. International Game Technology generated revenues of USD 4.69 billion last year, making it the largest sports betting company in the world.  

IGT or International Game Technology is one of the premier manufacturers of slot machines for physical and online businesses. The company has a sizable footprint and is considered one of the forefathers of online slots. 

The company was known as Gtech S.p.A. and Lottomatica S.p.A before finally acquiring IGT in 2015 and assuming the name of the new business, it has added to the family. Full revenue in 2020 reached $2.2 billion, suffering dips because of the pandemic. 

IGT continues to strike numerous partnerships across global markets, and it has been intensifying its presence in the United States’ interactive wagering and iGaming industries.  

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5. Playtech 

Playtech being chosen as one of the biggest sports betting companies in the world, generating USD 1.75 billion last 2021. Playtech is a gambling software development company founded in 1999.  

Playtech provides software for online casinos, online poker rooms, online bingo games, online sports betting, scratch games, mobile gaming, live dealer games, and fixed-odds arcade games online. 

6. Flutter Entertainment 

Kindred Group is one of the biggest gambling operators in the world. Presently, the group owns nine gambling brands, chief among them Unibet and 32Red, which have garnered steadfast interest in some of the biggest gambling markets, including the United States and the United Kingdom.  

Kindred’s results have grown during the 2020 pandemic, giving the company a strong push for the next years and helping it continue to scale up its products through a commitment to emerging markets and upholding regulatory standards, as well as protecting player well-being. 

Kindred Group is traded on the Stockholm Stock Exchange NASDAQ, and it has a clear-cut commitment to transparency and responsible gambling. 

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7. 888 Holdings 

888 Holdings, a public company that owns several popular gambling brands and websites. Based in Gibraltar, 888 Holdings operates well-known brands such as 888casino, 888poker, 888sport, and Wink Bingo.  

888sport is 888’s sports betting brand that launched in 2008. The site offers both horse track betting and sports betting, in addition to access to 888 Holdings’ other sites. 

888 Holdings is one of the most significant gambling companies in the world and one of the first to run its own full-house products, from technological solutions to game development to dedicated gaming websites. The 888 brands are known for their sports betting solutions, online casino, and poker card room. 

The company marked a strong growth in 2020, but net profit sank. Nevertheless, 888 Holdings CEO Itai Pazner offered an optimistic outlook for the company, with the company’s expenses related to expansion in emerging markets. 

888 Holdings has continued to sponsor various events and organizations in 2021, including Shamrock Rovers FC and the Portuguese Grand Prix. The company reaffirmed its partnership with Caesars Interactive Entertainment and the World Series of Poker and will remain the title sponsor for the event through 2026. 


The list shows the worth and value of many top gambling sites but it also show the lucrative aspect of the industry. 

Imagine a company generating up to £1 billion in revenues in a year, it’s just crazy. That is absolutely mind-blowing.. 

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