The 7 Best Sportsbook B2B & B2C Companies

While footaball may be the world’s most popular sport, with upwards of 4 billion fans across the globe, the sport is still picking up steam stateside, and football betting sites are helping bridge the gap. 

With the digital revolution in full swing and the ease of government regulations on iGaming sector, the sports betting industry is undergoing dynamic transformations over the last few years and consequently surging in popularity around the word, the revenues of many world’s leading sports betting software developers are also growing significantly year on year. 

Today, sports betting has become one of the fastest growing industries across the world, offering immense potential for both bettors and sportsbooks. Some of the popular games for sports betting include horse racing, greyhounding, cricket, football, baseball, basketball and golf. 

Whether November’s FIFA World Cup is drawing near or not, sports bettors will be pleasantly surprised by the plethora of soccer lines to play seemingly year-round. The global sports betting sector occupies the major market share in the overall online gambling industry accounting for more than 40 % of the worldwide gambling revenue generation.  

According to the Technavio’s market analysts, the sports betting market will grow at an impressive CAGR, with the global sports betting market revenue expected to reach nearly $370 billion by 2022. 

B2B & B2C Sportsbook Companies  Features Established 
Digitain  Award-winning sports betting and gaming platform technology 1999 
EveryMatrix  Leading iGaming software provider with a fully managed sportsbook 2008 
DraftKings  American daily fantasy sports contest and sports betting company 2012 
Entain PLC  One of the world’s largest sports betting and gaming groups operating in the online and retail sector 2020 
Kindred Group  One of the largest gambling companies in the world 2004 
Flutter Entertainment  Global sports betting, gaming and entertainment provider 2016 
Bet365  The world’s favourite online sports betting company 2001 

Below, you will find the top soccer betting software sites for the experienced soccer bettor and novice fan alike as well as partner operators. Let’s check out several of the significant B2B & B2C sportsbook software developers in the industry of iGaming: 

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1. Digitain 

Digitain is number one on the list for a reason. As a sportsbook software provider, their betting software ranks among the best in the world.  

As a company, they are on the cutting edge of innovation and are always upgrading and updating their services to provide world-class sports betting software for their partner operators.  

Digitain’s mission is to continually deliver innovative, flexible and customer-centric software solutions to its partner operators, ensuring that they have the best possible sportsbook and gaming content plus iGaming products possible. 

Digitain offers a wide range of premium products, including its proprietorial sportsbook betting software, delivered across all available channels; online, mobile and retail. 

2. EveryMatrix 

EveryMatrix is an independent company offering award-winning and quality sportsbooks software solutions with more than 12 years of experience to the iGaming industry. 

It was founded in 2008 by a team of innovative and visionary people with the aim to create a fully flexible and tailored software solution for operators whilst working with high-profile iGaming partners. With offices in Asia, America, and Europe, their 500+ employees work to bring you a platform that can be used as a one-in-all solution for your iGaming and sportsbook software needs. 

As a leading software supplier in the iGaming industry, Its vision has been, and continues to be, to keep developing, improving and striving towards creating market-leading solutions. 

It can also be used on a need-by-need basis, providing solutions for specific challenges on your iGaming platform. A diverse product suite makes them a competitive player in the sports betting software market. 

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3. DraftKings 

DraftKings is one of the most popular daily fantasy sports content providers that allows your players to enter fantasy sports-related contests based on team and individual player performance in five largest American sports (the NBA, MLB, the PGA, the NFL, and the NHL), NASCAR auto racing, Premier League and UEFA Champions League soccer, the Arena Football League, Canadian Football League, Mixed Martial Arts (MMA) and Tennis.  

Besides, DraftKings also has the most soccer betting options to choose from, both in leagues and same game parlay combinations. DraftKings has well over 100 soccer leagues to choose from, including live betting for many of them. As the best soccer betting app, DraftKings also features the most World Cup qualifying same game parlays betting options. 

After the US Supreme Court cleared the way to legalize sports betting, DraftKings got to work immediately, as sports gambling will account for a major share of its iGaming business. 

4. Entain PLC 

Entain PLC (Entain), formerly GVC Holdings, is a multi-national sports betting and gaming group. It provides business to business (B2B) and business to consumer (B2C) services to the online gaming and sports betting markets. It operates through online and retail channels.  

Entain PLC made a milestone €1.1 billion acquisition of online gaming brand bwin party in 2016 and acquired UK rival Ladbrokes Coral in March 2018. 

Further, Entain PLC also confirmed a $200 million joint venture deal with MGM Resorts recently that will see the former transfer its online sports betting know-how to the latter. This deal will soon lead to the launch of a wide range of sports betting sites in the US. 

The company’s brand includes sports betting-led brands Eurobet, Crystalbet, Ladbrokes, Coral, bwin, Sportingbet, Betboo, Gala Bingo, Gala Casino, Gioco Digitale, PartyCasino, partypoker, and Foxy Bingo among others.  

It provides online gaming services to third-party operators such as PMU in France, AGT in China, and Danske Spil in Denmark. Entain primarily operates in Europe. Entain is headquartered in Douglas, Isle of Man, the UK.  

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5. Kindred Group 

The Stockholm-listed online gambling company, Kindred, continued their record-breaking financial performance in 2018, thanks to the all-time growth of their active customer-base and the 2018 FIFA world cup, that led to higher active users.  

Today, the company is regarded as one of the world’s leading online gambling brands within the sports betting arena. Kindred Group recently signed a 5+5-year agreement with Casino Atlantic City and Hard Rock Hotel in New Jersey. This move is Kindred’s first step into US gaming, with a view to offering online sports betting services to US customers. 

Kindred’s major revenue comes from casino games and online sports betting. With these two segments which generated respective revenue of £104 million and £104.9 million during Q2, Kindred continues to witness significant online organic growth. 

6. Flutter Entertainment 

Flutter Entertainment plc (formerly Paddy Power Betfair plc) is an Irish bookmaking holding company created by the merger of Paddy Power and Betfair, and the later acquisition of The Stars Group. It is listed on the London Stock Exchange, and is a constituent of the FTSE 100 Index. 

Flutter Entertainment plc was born following the merger of Paddy Power plc and Betfair Group in February 2016. Today, the business has four divisions: Online Australia, Irish Retail, UK Retail, and Telephone segments. The company’s Online Australia segment provides sports betting services and is the market leader in the Australian gambling industry.  

Its UK and Irish Retail segment operate 623 betting shops across Ireland and UK. It has a presence in Australia, United Kingdom, Ireland and across the world. Flutter Entertainment plc provides gaming and sports betting services through websites including,,,, and under the Betfair, Sportsbet, Paddy Power, and TVG brand names, and through a chain of licensed betting offices. 

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7. Bet365 

Having added a vast range of betting options and products to their core over the past several years, Bet365 has grown to be one of the largest firms in the sports betting industry.  

Bet365 was one of the first sports betting company to start offering eSports to bet on. This British online gambling and sports betting company serves more than 23 million customers across the world by offering poker, casino, games, bingo, and sports betting, along with video streams on sporting events.  

The company recently inked a partnership with another sports betting company – Hard Rock Atlantic City casino to offer sports betting service 


Online betting was brought into the sports industry in the late 1990s and has been growing significantly since then. With the emergence and high penetration of the iGaming digital platform, punters have the flexibility in placing bets on sports from any part of the world. Indeed, the digital revolution has given sportsbooks a platform to connect with new players. 

With The FIFA World Cup Qatar 2022™ on the way, it’s not just about finding a good soccer betting software developer; it’s about finding the right soccer betting software developer. Those operated on sportsbook have either heard of or grown accustomed to expanded options, including same game parlays and futures, making for a much fuller experience. 

Less experienced operators, or those with bad eyes or that confuse easily, may prefer soccer betting software with a bolder layout that has some familiar colors next to listings. 

The use of digital processes and the growing punter demand will propel the growth of the iGaming industry, while the major sports betting software developers in the world are also expected to achieve higher revenues in the near future. 

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