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Founded in 2004, SBOBET, also known as SBOTOP, Sbo or Sabo, is a B2B and B2C bookmaker/odds developer with its own online gaming platform combined with a feature-rich affiliate partnerships that you can easily consider a one-stop-shop for all your online gaming needs. Whether you fancy a flutter on the pokies or you want to take a skills-based approach to racing or sports for your players, you can rest assured SBOBET iGaming software solution covers all bases.


At a Glance

SBOBET is a global B2B iGaming software developer operate own online gaming platform with a large number of operators and players in Asia, and licensed by the Philippines and operations in Europe. Parent company Celton Manx Ltd. is based on the Isle of Man, just off the coast of England, operate as an international sports bookmaker and it also has an Asian headquarters in the Philippines. SBOBET has regularly been named Asian Operator of the Year at prestigious industry awards, and it is a specialist in Asian handicaps, but it is also gaining traction in western markets like Canada.

In February 2009, the Isle of Man-based operations of SBOBET became the first operator licensed in Isle of Man to be granted approval to launch a live dealer casino from the island. In October 2014, SBOBET launched in the financial betting sector in partnership with TRADOLOGIC. The financial binary products were launched under both Isle of Man OGRA license and Philippines CEZA-First Cagayan license.

SBOBET has teamed up with GamingSoft, one of the pioneers Asia-based iGaming software developer based white label technology in a bid to foster increased diversity and representation, made SBOBET playable for real cash reward on some trusted online casino sites collaborate with GamingSoft. Since its inception in 2004, SBOBET continues to maintain the highest standards in international sports betting games such as football, boxing, cycling and even e-sports.

With stellar customer service and emphasis on security, SBOBET has won the award for Asian Operator of the Year for two Consecutive Years in 2009 and 2010 at the eGaming Review Magazine Operator Awards in London. SBOBET ranks 11th on the list of Power 50 companies in eGaming Review’s 2011 ranking of the 50 most influential operators.

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Features Highlight

SBOBET offers online gambling on all major sports, online games, racing (parimutuel betting), financial betting and poker in multiple languages. SBOBET claims to offer “the most competitively priced odds among the major sportsbooks worldwide.” The SBOBET iGaming software application has an array of games for your players. It is available in both desktop and mobile versions, and allows your players to choose their preferred language, user name, and password. SBOBET has also added a number of elements that make the implementation and use of SBOBET iGaming software system a pleasure rather than a chore. Below are some highlights related to SBOBET’s iGaming software features for operators.

Developer Insights

SBOBet is a global online gaming operator with its own proprietary software and it covers a huge range of sports from around the world. The number one sport appears to be football (soccer), which is displayed prominently at the top of the list of events on the homepage. You can enjoy coverage of a wide array of tournaments, from big tournaments like the Premier League, Serie A, La Liga, the Bundesliga, Ligue 1 and MLS to events in niche countries like Bahrain. It goes down to the lower leagues too, not just in England and Germany but also in the likes of Sweden, Finland and Austria as well as a range of casino games. SBOBET has removed all the tedious, complicated bits and give operator a hassle free, ready to go, fully supported, high quality solution to operator’s problems. SBOBET iGaming software is designed with operator in mind; it’s easy to use and even easier to implement.

The quality of the betting odds is one of the main strengths at SBOBET. It does not specifically offer reduced juice lines, but you can find all manner of unique betting odds on different spread lines and totals lines on a wide range of sports. It has great Asian handicap odds on soccer and other sports.

Your players can access a fully optimized SBOBET mobile site from their browser on any iOS, Android or Windows Phone device. Navigation is simple and effective. Your players can place their bets within around six or seven taps of the finger. Pages load quickly and the bet slip is sharp and responsive, which is important when your players are seizing upon live wagering odds.

Your players can learn more about the various promotions, watch a video about SBOBET, access a regularly updated blog or visit the sportsbook, virtual sports section, live casino, casino games or racing sections. Your player can navigate quickly through the various pages, and the bet slip is simple to use. One helpful addition would be a search bar, which would make it quicker to find the games you want to bet on, but it does not take too long to find wagering options. Your player could land on the homepage and then add a selection to the bet slip within six clicks when conducting this review. Then simply insert the amount you wish to wager and confirm the bet.

Must-Have Products

SBOBET’s Sportsbook

The SBOBET sportsbook covers a wide range of sports markets on which your players can bet on. SBOBET Asian sport betting is at SBOBET core, however your players will find diversity in their sports markets offered. Whether your players are into basketball, football or badminton, they will soon discover that SBOBET is the sports hub of entertainment. With over 1 500 weekly sports events your players can place bets on, they will soon become resident at this bookmaker in no time. Here are some of the sports your players can place bets on at SBOBET, including: American Football, Boxing, Tennis, MMA, Rugby, Football & FIFA World Cup, Cricket, Winter Sports, Olympic Games, Motor Sports.

There are over 1,000 casino games at SBOBET Casino, and the majority can be found under the online casino category. Your players will be able to enjoy an eclectic mix of modern and classic games – all of which have exciting themes and varying bet limits to suit their unique needs. Once again you will note that Asian bettors are the key target for SBOBET, and your players can enjoy plenty of Asian games, such as Dragon Bonus Fortune Six, Mahjong Mazzetti Hi-Lo and Baccarat Babes. Your players will find a decent amount of slots, from classic games to new releases, and SBOBET has offers roulette, baccarat, Sic Bo and Super Six baccarat at its live casino. A greater variety of live casino games would be one way for SBOBET to improve. The racing section is very impressive, with coverage of all UK and Irish racing, plus key races from the USA, Canada, South Africa and UAE.

SBOBET’s Online Casino

SBOBET’s Virtual Arcade Games

When your player want the thrill of authentic sports and racing, but they’re not yet ready to commit to players and racers with actual statistics, virtual games may be an ideal option in the interim. Games like virtual basketball, football, and horse racing use random number generators to keep the outcome fair. There’s no need for your players to keep up with the outcomes of different teams as they might do with live sports betting, and the games are all animated for an extra layer of fun. As for the fishing and arcade game category is a unique one that you won’t find at most online casinos. However, it’s full of exciting games at SBOBET Casino online. Your players can try luck on Fruity Fruits, or see if they can win big on Head or Tail. A wide range of unique games offers the chance to win real money, such as Frozty Candy, Santa’s Workshop, Fishermen Gold, Football Madness Pro, and more.

Games Collections


Who are the best iGaming product and service providers?

There is a long list of iGaming software developers in the online gaming industry. Moreover, each one of them claims to provide premium iGaming services and a wholesome experience.

How do you choose the best iGaming software provider for your operation?

There are various characteristics that a person may look upon to sort out the best among all iGaming software developers. These characteristics саn be а number of things including – gaming fеаturеѕ, mоbіlе рlау, gаmіfісаtіоn, рауоutѕ, bоnuѕ rounds, quаlіtу grарhісѕ, іn-gаmе mесhаnісѕ, and good sound quality for perfect gaming experience. What you can do іѕ trying to choose fеw types of gаmеѕ frоm аnу gіvеn саtеgоrу аnd ѕее whаt your player base lіkе рlауіng mоѕt.

What's the relationship between gaming platform operators and iGaming software developers?

Оnе соuld nоt ехіѕt wіthоut thе оthеr! iGaming sоftwаrе dеvеlореrѕ сrеаtе аn еntіrе роrtfоlіо оf gaming products and services thаt іѕ lаtеr rеntеd tо аn оnlіnе gaming platform – thаt’ѕ hоw iGaming ѕоftwаrе dеvеlореrѕ mаkе mоnеу аnd thаt еnаblеѕ thеm tо сrеаtе еvеn mоrе аmаzіng gаmеѕ. Іt іѕ truе, hоwеvеr, thаt ѕоmе bіg оnlіnе brаndѕ hаvе thеіr оwn, іn-hоuѕе, ѕоft dеvеlорmеnt tеаm, but thаt dоеѕ nоt ѕtор thеm frоm раrtnеrіng wіth оthеr game сrеаtоrѕ.

What is SBOBET?

SBOBET is the largest iGaming platform operator with its own proprietary software in Asia and operates in Europe as well. SBOBET is licensed and secured by the Philippines (Asia) and Isle of Man (Europe) allowing them to operate completely as an international sports gambling casino. Founded in 2004, SBOBET is continuously expanding its iGaming services to several countries. Currently they have a strong presence in Asia and Europe, however, SBOBET is still not available in countries such as the United Kingdom, France, Hong Kong, or the United States.

What is SBOBET’s mission?

Without a doubt, SBOBET is a reliable iGaming service provider that only continues to grow and improve its brand. SBOBET popularity comes from its attention to detail. The founders of SBOBET has kept in mind player needs to bring forward a product they will enjoy. This applies to online betting as well as SBOBET casino games.

What kind of gaming products does SBOBET make?

SBOBET is an iGaming software developer cum online gaming platform that offers a wide range of online gaming product, with fair opportunities to every player, and SBOBET pays quickly as your player wins the game. The trusted SBOBET iGaming content provides different kinds of games with 23 categories. At SBOBET, your players can play horse race betting, online casino gaming, soccer betting, online slots, fishing games, arcade games and so on.

Is SBOBET safe?

SBOBET is ехtrеmеlу ѕаfе аnd ѕесurе – the software developer has thе hіghеѕt ѕесurіtу mеаѕurеѕ fоr ѕеnѕіtіvе реrѕоnаl аnd bаnkіng dаtа рrоtесtіоn, аѕ wеll аѕ truѕtwоrthу trаnѕасtіоnѕ fоr player’s dероѕіtѕ аnd wіthdrаwаlѕ.

Is SBOBET mobile friendly?

Yes. SBOBET creates mobile friendly online gaming application that can be available from a range of devices, including desktop pc, laptop, iPhone, iPad and Android devices.

Does SBOBET practice Responsible Gaming?

SBOBET is elevating the online gaming industry by putting the operator’s convenience first. SBOBET gives gaming platform operators multiple tools to practice responsible gaming, including deposit limits, spend limits and cool-off periods for online punters. SBOBET also offers lower pricing, better odds, and the ability to trade out of a loss to reduce risk that can be managed by gaming platform operators, which favors sport bettors.

Who can I contact for further assistance?

For further assistance using this directory site or to answer queries you may have, please get in touch via the Contact Us page.

Additional information

Specification: SBOBET


Android, IOS, Mac OS, Windows

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iGaming Types




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